Welcome
Welcome to the San José Public Library’s (SJPL) brand resources site.
Logo Asset Pack
Our brand assets are available as a downloadable pack which includes JPG, PNG, and EPS file formats.
By downloading the file you are stating that you have read & accepted the guidelines for use below.
Brand Guidelines and Assets
Our guidelines outline the rules for using SJPL’s brand assets. Please use only approved brand assets from this site to help us protect our brand and follow these guidelines. Any logos or images found elsewhere on the web are not approved for use.
The Basics
Do's
- Maintain color, shape, and proportions
Never modify, alter, rotate, embellish, or recreate SJPL’s brand assets. - Keep sufficient clearspace
Leave enough space around SJPL brand assets for them to be clearly visible and uncluttered. - Minimum sizes
To keep SJPL brand assets clear and legible, do not scale logos smaller than 0.225 in tall.
Do not's
- Don't modify the design or color of our assets
- Stylizing, skewing, warping, adding effects, or modifying their color or shape is not allowed.
- If you are unable to use the correct color due to technical limitations, you may revert to black and white.
- Don’t use any icons or images to represent SJPL other than what is found on this site.
- Don't misrepresent SJPL’s brand
- Avoid representing SJPL’s brand in a way that puts the brand in a negative context or as part of an unapproved script or storyline.
Copy Standards
Here are specific guidelines to follow when mentioning SJPL in your copy:
Do's
- Use the e-acute accent on San José Public Library at all times.
- Use SJPL in long copy only after the first in-text reference is written. Example: San José Public Library (SJPL)
Do not’s
- Don’t use SJPL brand assets in place of words.
- Don’t use SJPL’s brand as a verb or abbreviate it incorrectly.